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M&M Holder

Date: 2015 Spring

 

Flat sales over several years and consumer research showed that people were taking M&M’s for granted. It was time to put the brand back in the national spotlight and remind consumers why chocolate is better in color. Since M&M is aiming to show off the color and rounded chocolate, I had this idea of a holder and decoration cases to protect the chocolate while to present them all together. High-end cuisine restaurant always has fibulas small amount of food on a big plate, to illustrate a feeling of precious and rare eating experience. From the study of how to eat M&M chocolate, people attend to eat the colored chocolate as the whole bunch together.  In order to show the value of M&M, I start to manage the quantity people can get from my package. People put one at a time into the holder and work really hard to shake the ground chocolate out from the same whole. Eating slower and fewer of the chocolate, makes people really think about the value of the food and effort they made for this food.

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